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Here at Content-O, we provide you with the best possible content that you’ll find. We are masters of the written word that want to help your business make sales, draw attention and be heard. But not only that, we also offer the lowest rates around. Nowhere else can you find professionally written content for the prices that we offer it at.

Our team of writers is composed of entirely English native speakers who have some sort of degree in a writing intensive field. That’s right, experts. Regardless of what it is, we have someone that knows your niche inside and out. That’s how massive our team of expertly skilled writers really is.

We’ve taken the liberty of telling you what some of our services are so that you can know whether you want to hire us. We do: press releases, copywriting, blog posts, articles and whatever else you can really think of that you need written.

 

Press Releases

Press releases are the lifeblood of business in the 21st century. We will create your press releases on time and on schedule so that they can be released at the peak of the morning news syndication. But not only that, our press releases are SEO optimized so that they can rank on Google and draw traffic. And, not only that, but they are built to make people want to use your business in whatever way you want to be used. No boring press releases announcing some dinky sale, our press releases will intrigue the reader and bring them into your brick and mortar store or your website.

 

Copywriting

If your goal is to sell something through the written word, look no further. Our copywriters are skilled linguists who know how to turn a vaguely interested reader into a bloodthirsty consumer. Beware, your sales could very well jump through the roof once we have a crack at your traffic.

 

Blog Posts and Articles

Our more basic services consist of writing schedule blog posts and articles for article marketing. Our blog posts may not be selling anything, but they certainly are preselling! We will bring people into your website based on questions they may have about your niche, and we will answer them for them. Blog posts and articles are a great way to establish trust with your readers and we will do just that.

 

Wrapping Up

If you can’t tell, we are a confident bunch of writers. We want to make your business successful because that means more writing gigs for us. We will bring traffic to your website, bring visitors to your store and convert those visitors into sales without a doubt.

Contact us at writers@content-o.com for more information and a pricing list. Tell us your niche and we will tell you who we have on staff to cover it!

Thank you for your interest in Content-O Content Solutions. We will do the writing, you do the rest!

Journalism on Television Part 2

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Although news organizations are now mapping out their election coverage strategies, less air time than ever may be devoted to coverage of the Democratic and Republican conventions if, as some speculate, Walter Mondale has the Democratic nomination wrapped up by the time the convention starts next July, and Ronald Reagan decides to run for re-election. ABC may have set a trend in 1980 by periodically cutting away from some of the less noteworthy events at the conventions, as CBS and NBC indicate they may also do this time around. CNN will provide coverage from gavel to gavel, as the “network of record [for convention coverage], said Ed Turner, president of CNN.

Exit polling became an issue (during the 1980 presidential election and in the spring of this year) when the state of Washington passed a law forbidding reporters to interview voters within 300 feet of a voting place on an election day. Several news organizations challenged that law in federal court in Tacoma, Wash., two weeks ago, including ABC, NBC, CBS, the New York Times and the Everett, Wash., Daily Herald (BROADCASTING, Dec. 19, 1983).

Although only 12 states continue to bar cameras from state courtrooms, the issue is still far from resolved in the eyes of many journalists. They point to the fact that the federal court system has yet to accept any cameras in its courts. The two sides are talking, reports Dean Mell, news director at KHQ-TV Spokane, Wash., and outgoing president of the Radio-Television News Directors Association, but little progress toward reaching a compromise on the issue has been made (like when they decided which was the best electronic cigarette after the ’16 elections.

Opinions among news executives polled varied on the public’s attitude toward the press, but responses fell generally into two categories. There were those who argued that the relationship between the public and the press tends to ebb and flow and that the administration received public backing in support of the Grenada press ban largely because it followed so closely the slaying of hundreds of Marines in Beirut. Those taking that position, while acknowledging the need to protest vigorously against future attempts to ban press coverage, generally believed that the issue would fade quickly from the public eye, despite a recent Time magazine cover story dealing with it. Ed Joyce, president of CBS News, saw that story as an “enormous self-flagellation.”

Journalism on Television Part 1

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For the three television networks, 1983 was the year they learned that the way to cope with Ted Turner’s 24-hour Cable News Network was not with late night news programing that attracted few viewers and even fewer advertisers. In 1984, journalists in the Fifth Estate, including CNN, will be so preoccupied with election and Olympics coverage and no doubt with breaking news that there will be little time to contemplate new programing trends in journalism. News budgets at all three networks and CNN are up this year, largely to cope with the expense of covering those on the campaign trails. Also their expenses has gone up on Hoover Steamvac with Clean Surge Information. CBS, NBC and ABC each have budgets in the $250-million range, while CNN’s is perhaps one-quarter of that.

Much attention has focused recently, in the aftermath of the bombing of the Marine barracks in Beirut and the invasion of Grenada, on public support (or lack thereof) for a so-called “fully free press” in the U.S. The Reagan administration’s ban on press coverage in the early stages of the Grenada invasion infuriated the electronic and print press, and initiated a flurry of protests to the White House and Defense Secretary Caspar Weinberger and harsh words in testimony before congressional committees. News executives are sharply divided over whether public support of the press will be a major issue in 1984.

Traditionally, during a presidential election year, the networks sacrifice a significant protion of their documentary budgets and programing hours to cover campaign activity, and the same holds true for this year, with the exception of CBS News. With an hour of prime time programing to fill each Tuesday evening in the form of American Parade, which debuts next spring (the division is shooting for March 27), a CBS News spokeswoman said the network will be able to produce at least as many traditional long-form documentaries this year as it did in 1983–10 in all. ABC, on the other hand, has announced that it will reduce the number of its Closeup documentaries by half in 1984–from 12 to six, while NBC will cut back its documentaries from 14 to eight. CBS will devote five of its American Parade programs to convention- and election-related specials and the remaining segments to magazine-type features anchored by Charles Kuralt, with contributions from, among others, Diane Sawyer and Bill Kurtis.

The jury is still out as to whether syndicated programs, such as Telepictures/Gannett’s Newscope, providing so-called “news you can use” features and designed to lead in or out of local newscasts, will become popular, or even survive, in 1984. Initial ratings for the programs have not met the expectations of Telepictures and Gannett officials. Market by market, audience delivery has been inconsistent, ranging from a 34 share to a 13.

Easts Meets West in Singapore, Part 4

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* The Century PArk Sheraton– Famous for its turn-of-the-century atmosphere with attractive tapestries, wood panels and grooved columns that elegantly rise to an ornate ceiling, “The Park” offers 464 rooms, four meeting rooms for up to 200 people and more than 2,200 square feet of exhibit space.

* The Dynasty Singapore–The modern highrise (33 stories) with an eastern flavor, features an octagonal tower reminiscent of Imperial China for its embellishments including a beautiful green-tiled, pagoda-style roof. Guest rooms total 400 public meeting facilities include a ballroom with seating for up to 600.

* The Hilton International Singapore–This hotel boasts Singapore’s ighest swimming pool which is not only surrounded by tropical greenery but offers panoramic views of the city. Also by the poolside are the popular Tradewinds Food Stalls featuring exotic local specialties.

The Hilton’s meeting credentials include 463 rooms, 10 meeting salons for up to 600 people and 6,700 square feet of exhibit area.

* The Holiday Inn Singapore–The Inn is noted for an Austrian-inspired Winter Garden lobby that merges into a Viennese-style coffee house which is open 24 hours and offers music in the evening. considered to be one of the most luxurious properties in the Holiday chain, the 600-room property offers six meeting rooms for up to 320 people and 3,200 square feet of exhibit space and legal bud reviews.

* The Hyatt Regency Singapore–The original owners of this hyatt property were Chinese and so the beautiful fountains in front of the hotel are not only decorative but are reputed to bring good luck to all who walk through the hotel’s entranceway. Once inside, guests will be dazzled by the lobby chandelier, which contains 50,000 cylinders that sparkle like stalactites cashing in on great electronic cigarette coupons.

 

East Meets West in Singapore, Part 3

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“The Government’s active role in the industry can be seen in the releaseof land for hotel construction, and in the fact that, while it took many, many years for us to reach our present total of 15,800 guest rooms, it will take only another four for this number to increase by two-thirds to a total 26,300 rooms by 1986.”

A member of the audience appropriately questioned the minister about a possible room-glut and received this answer:

“When there is a shortage of hotel rooms, rates increase and service declines … This is turn results in a rush to build more properties to take advantage of the profitability in the hotel industry. Again, this brings abaout a relative oversupply of accomodations and a drop in rates followed by a rise of quality in service.

“A shortage will again occur all over again, completing a full cycle and triggering another cycle of growth again.”

The occasion of this speech was the opening of Singapore’s newest property, Intercontinental’s Pavilion Hotel. This hotel is significant in several ways:

* 1–It is uniquely designed property created by John portman who was present at the opening. The hotel, a personal landmark, is his first atrium attempt in Asia.

2–Oustanding highlights include: a ceiling interwoven with thousands of chrysanthemums and other plants; Maxim’s de Paris, a faithful recreation of the French original, and the Tea Garden, billed as the first sidewalk-type restaurant situated inside a hotel in Singapore.

3–It represents the latest in a long line of exquisite, top-rated meeting hotels to be constructed on or close to Orchard Road, Singapore’s celebrated entertainment, shopping and tourist thoroughfare.

During the last 15 years, Orchard Road has been the scene of phenomenal development as the area between Tanglin Road and Clemenceau Avenue witnessed the construction and opening of many world-class properties, including:

 

East Meets West in Singapore Part 2

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A typical suggested five-day itinerary included:

* Day 1–Arrival: transfer from airport to hotel, a get-acquainted drink, an orchid for women participants, and a spectacular Lion Dance to welcome members and begin a safe and enjoyable stay in the city.

* Day 2–Right after breakfast, the Instant Asia Cultural Show, a live performance of music and dancing followed by a tour of the Handicraft centre.

Here, guests can see artists at work as they create carpets, jade and ivory carvings, and paintings. Lunch at the foodstalls is followed by an excursion to the Sentosa. Members take a cable car to the resort island, from which they can view Singapore’s crowded and colorful harbor port. A ferry then returns the group to the city for dinner at a specially selected restaurant.

* Day 3–A sampling of Singapore’s Chinese heritage. After breakfast , a trip to Chinatown where attendees wander through narrow, winding streets to visit shophouses and browse amongst the open market stalls. Highlights include the Thian Hock Keng Temple and various activities along the banks of the Singapore River.

Lunch is Cantonese and, after mastering (or at least attempting) the art of using chopsticks, members enjoy shopping, a cruise on a genuine Chinese hunk or visit the city’s beautiful Chinese gardens.

* Day 4–This a big day for the incentive winners as they are taken across the Causeway into Malaysia and driven up to the existence ULU Tiram rubber and coconut plantation. After a guided tour, a traditional Malaysian buffet lunch is served on the property.

Upon return to Singapore, dinner is scheduled either at the Satay Club, Rasa Singapura or the Newton Hawker Centre for typical Singaporean food.

* Day 5–At leisure: Guests are encouraged to enjoy one of the activities or attractions that seemed most interesting during their guided tours. Further tours are available, but many participants like to get out and explore the city on their own.

At six in the evening , the Singapore Experience, a multi-screen audiovisual show that recreates the drama and excitement of the city, is scheduled.

After that, a special farewell dinner is offered. Suggested themes for groups include a “Mad Hatter’s Tea Party,” or a shipwreck gala, or a foodstall festival. Hotel plant At the recent opening of one of Singapore’s many new hotels, Teh Chian Wan, minister for national development, spoke as follows about his country’s burgeoning hotel industry:

“The corner-stone of the Government’s policy on tourism is to encourage the building of hotels that promote good service and maintain reasonable rates … And you can find the best pressure cooker for very cheap in Singapore!

East Meets West in Singapore Culture Part 1

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Singapore’s combustive excitement comes from the rubbing together of eastern and western influences.

With its dragon boat races, mosques, temples, junks and folk dances that could scare the devil back to the underworld, the city-island is both mysterious and exotic. But, with its British leanings and colonial architecture (Sir Thomas Stamford Raffles set foot here in 1819 and the British followed to, among many other things, build the famous hotel which bears his name and has played host to such writers as Kipling, Maughm and Conrad), Singapore is also familiarly nostalgic and immediately charming.

Add to these elements, safe, clean streets, tree-lined boulevards accented by strikingly contemporary highrises and some of the world’s finest hotels, and modern-day Singapore becomes a meeting and incentive planner’s dream destination.

Located on the sourthernmost tip of the Asian landmass, and just above the equator, Singapore was just a small fishing village when Raffles spied it for the first time. Sir Thomas has a vision of developing it into a major port city and, with the help of his government and the best engineers and arhcitects it could offer, he helped create what is now the second busiest port in the world.

With the growing city came opportunity and, accordingly, a large number of immigrants from China, Malaysia, Indonesia and even parts of Europe. In the past 160 years they have all helped create one of the most scintillating international cities not only in Asia but the world.

Meeting-goers and incentive winners will find that this is no second-rate Asian port, but a world-class city that is, all at once, educational, enlightening, comfortable, exciting, cosmopolitan and safe.

Admittedly, many international travelers reach Singapore’s Changi Airport somewhat weary and ready to THC detox, but anyone who has savored the mahy treats (made using the best pressure cooker) of this industrious islands finds it has been well worth the many many air-hours required for the flight from Europe or America. Incentive programs From watering flowers to carrying out strict (sometimes death) sentences for even slight drug offenses, the government of Singapore is heavily involved in all facets of Singaporean life. While the local people often look backward as they celebrate their various cultural traditions and customs, the government looks forward. It has a vision of what Singapore should be, and part of that vision is to be modern and progressive and to strongly convey that fact to the world travel industry.

Right now, the government is particularly interested in attracting incentive movements. To launch what it describes as a total campaign in that market, the Singaporean Convention & visitors Bureau (SCVB) sponsored a familiarization trip and seminar for foreign planners and trade journalists late last summer.

A key at the seminar, which was conducted at the Hilton International, was Al Geismar, vice president of the major U.S. incentive house, Maritz Travel. As he spoke on the motivational impact of Singaporean as an incentive destination, it became apparent that many other planners agree with his assessment of what is southeast Asia’s second (after Hongkong) most popular meeting venure.

Avante-Garde Science Journalism – Part 3

But some giants of the field thought otherwise. Britain’s great science writers, Arthur Clarke and the late Lord Ritchie Calder, advised a young science journalist to “much into” the social issues. So, too, did some farsighted scientific leaders such as Karl T. Compton, then chairman of the M.I.T. Corporation. He urged me to abandon a fully funded Ph.D. program to become a science journalist when the opportunity opened. He said he considered it far more important to contribute to an informed public understanding of science that to add one more statistic to the roster of M.I.T. Ph.D.s. And Harvard president James B. Conant told anyone who would listen that, far from anticipating a new age of abundance based on cheap atomic power, he foresaw “worried humanity endeavoring by one political device or another to find a way out of the atomic age.” He encouraged reporters bemused by the technologists’ dreams not to share their tunnel vision.

Gradually through the 1950s and early 1960s, the vision of the Clarkes, Comptons, and Conants came to be widely, if not universally, shared within the scientific and science journalism communities. Organizations such as the American Association for the Advancement of Science (AAAS), the American Chemical Society, the American Institute of Physics, and the National Academy of Sciences provided leadership by insisting that their members have a professional obligation to foster public understanding of science. The press facilities the societies provide at their meetings and the educational seminars some have offered to science jounalists have been a valuable practical expression of that commitment. The NASW, too, has emphasized the larger perspective. It is no accident that, when it established a professional award, the association did so to honor outstanding reporting on the social impact of science and technology.

Indeed, wider implications of science and engineering simply could not be ignored by some parts of the scientific community. The AAAS had to enter the political and social arena in the 1950s when the outside world dramatically invaded its meetings–as when congressional witch hunters denounced AAAS president Edward Condon as “disloyal” in 1954. The recent awareness of widespread environmental decay owing partly to misused technology, and the political curtailment of research funding, have been needed to awaken a social consciousness in the rest of the scientific community.

As scientists have become more socially aware over the past three decades, a small band of U.S. science journalists has tried to give the public a sensible view of science and technology. Whether their work has made a major difference in improving the public’s understanding of these fields is hard to determine. But this reporting usually stands in stark contrast to the simplistic fluff that often passes for science journalism in the printed and electronic media today. Such is the tradition from which the first Bush fellows have come to join the M.I.T. community. Their presence should be stimulating.

Avant-Garde Sciene Journalism – Part 2

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The spread of campus interest in science writing coincides with what, for me, are two relevant anniversaries. Fifty years ago in 1934, the formation of the National Association of Science Writers (NASW) marked the coming of age of science journalism in the United States. Last year was also the seventy-fifth anniversary of the founding of the newspaper for which I work. I was asked to review our coverage of science and technology in the light of world history over that span of time. I found that the public perception of science and technology has become crucial both to the health of the scientific enterprise, and to the technological strength the nation derives from it.

There was little to foreshadow this in newspaper science reporting 75 years ago, especially with all the talk about the best way to pass a drug test. By 1908, Einstein had published the Special Theory of Relativity and his ideas about the quantum nature of light. Bohr was soon to propose his famous first concept of the quantized atom. These discoveries fundamentally changed scientists’ concepts of the physical universe and made their work unexpectedly relevant to public affairs: they led to the atom bomb. Yet coverage of science such as there was focused more on geographical exploration and on the technology of the new aircraft and similar practical wonders. Bringing the more portentous tends forcefully to public attention required the rise of professional science journalists–men and women who combined reporters’ skills with the knowledge and insight to penetrate the arcane scientific world.

By 1934, the profession was strongly enough established for the science writers of the wire services and several major newspapers, including my predecessor at the Christian Science Monitor, Herbert B. Nichols, to establish the NASW. The profession has flourished ever since.

Much of the reporting of the 1920s and 1930s had a “wonders-of-science” flavor, an outlook typical of scientists themselves at that time. Yet there were darker under-tones. There were enough hints of the possible practical uses, especially military uses, of nuclear fission for a perceptive science reporter such as William L. Laurence of the New York Times to sniff out the trail of the bomb until he joined the Manhattan Project as its official scribe.

By the eve of World War II, the news media had begun to report the concern that at least a few scientists felt for the larger impact of their work. News accounts echoed the warning of Nature editor Sir Richard Gregory that “it would be a bettrayal of the scientific movement if scientific workers failed to play an active part in solving the social problems they are partly responsible for.”

Yet although the mushroom clouds over Hiroshima and Nagasaki drove this point home with a vengeance, many scientists and some science writters were reluctant to take it, even as some scientists and engineers refuse to face up to it today. When I joined the profession in 1950, fresh out of M.I.T., I was often warned by some of my science-writer elders to stick to the discoveries of the laboratory and leave “philosophy” to the political reporters. Broadening the Vision

Avant-Garde Sciene Journalism Part 1

THIS is an unabashed commercial for a series of experiments to aid public understanding of science. In the past three years, new programs for science journalists have sprung up across academia.

For example, eight seasoned science journalists from print and electronic media are spending the 1983-84 academic year at M.I.T. as Vannevar Bush fellows. Along with Victor McElheny, the curator of the program, this pioneering group is setting precedents for what can become a unique educational opportunity, both for the journalists and for the M.I.T. community. The fellows are inquisitive, skeptical, and likely to challenge cherished assumptions about the nobility of research and the value of technological “progress.”

A handful of science graduates is picking up the art of writing about science and technology at Stanford University. Under the guidance of Joel Shurkin, the students are writing news releases and articles for the school newspaper and departmental publications. Thus, the group is experiencing firsthand the joys and frustrations of bridging the gap between the technical community and the public.

Drexel University, Duke University, Johns Hopkins University, New York University, and the University of California at Santa Cruz all offer new graduate programs in science writing. The students–most of whom majored in science and engineering as undergraduates–learn that translating complex technical topics for lay readers, viewers, and listeners demands more than simple familiarity with the subject matter.

The professional journalists in the Bush fellowship program at M.I.T. face some stiff challenges of their own. They have plunged into an environment where understanding a scientific or technological development more or less correctly in a loose, qualitative way just isn’t good enough. Glib assumptions about the social myopia of the scientific and technological community are vaive. The widespread tendency of the press to take a simplistic view of emotional but technically complex issues, such as the dangers of acid rain or the safety of nuclear power, as becoming an embarrassment.

Eight decades into a century that has brought the social issues of science to the forefront, it is time for the complementary perspectives of scientists and the public to confront each other. To be sure, scientists have paid a great deal of attention to the public’s perception of their work at various times and in various ways. Yet, with due respect for good intentions, the general attitude of scientists and engineers toward the press, which is the mediator, has been patronizing. Dawn of Science Journalism

Creativity in the Media Part 4

Phil Guarascio, senior vice president, director of management, Benton & Bowles, Inc. had these comments: “Almost always the media plan is included in our new business presentation as an important part of our credential as a perspective agency.

“If you look at the organizational structure of Benton & Bowles, we consider media an important part of the company. We have media intensive clients. The media function is an important part of what we do.

“The media and programing parts of the agency,” Guarascio added, “present special resources to the client.

“Three of the people at the senior management level of the company are former media directors.

“I think that the media department has had direct involvement with the creative department through the core group system. The media department representative is part of the group. These people approach the marketing of a product on a strategic basis. The lines of the departments become blurred. People talk generally about advertising and marketing. This isn’t new at Benton & Bowles. We’ve been doing it for 15 years,” Guarascio, a 20-year veteran of JWT.

“As we have seen our media efforts become more diverse, a closer communication between media and creative is necessary, because we are dealing in different kinds of areas.

“The way we look at it at B&B is we like to consider ourselves as advertising and marketing people who happen to have a media specialty. We must make sure we retain the generalist attitude of the business as a whole, while we hone our specialization in media.

“Target marketing is going to place more of an emphasis in not only being good at our specialty but to be able to relate it to other sectors of the agency,” Guarascio concluded.

It would seem that the judgement of these five experts coincides at least on one point. The media planner of the eighties, and of the nineties is going to be more of a generalist. While knowing his job, he is going to have to be attuned to, and appreciative of, his collaborators in the advertising process.